The Creative Process of Sue B Zimmerman of Insta-results
Sue B Zimmerman
High Energy. Passionate. Serial Entrepreneur.
That’s how I am described by my peers!
I was born to start businesses and to handsell to customers that morph into friends.
I started my first business at the age of 13. I was selling hand-painted rainbow, ice cream and heart patterned barrettes on the schoolyard at recess. It was exciting and rewarding to sell to friends who thought they were fun and fashionable. That excitement and reward still exists today.
I get the best creative ideas when I’m….
in the woods walking my Cockapoo Cody and just being one w nature or… when shopping with my twin 17 year old daughters, looking at all the eye candy that teens are attached to.
I always have my entrepreneurial antenna up!
My favorite space to create looks like…. any place with good lighting and a lot of space. I work in chaotic chaos.
My top 3 sources of creativity are…
Retailers: Apple, Lulu Lemon, Nordstrom
New York City
Experts who are passionately sharing their gifts with the world
When I need a new idea I…..
I never NEED a new idea….my problem is I have too many!
I know I’m finished when… I have delivered everything I promised in the time frame I set.
When something isn’t working the way that I planned it to I… reach out to others who can help me. If I know I have a good idea I never quit…my gut instinct has always been right.
I create because… I am a creator…always have been always will be. From hand-painted barrettes at age 13 to an online Instagram course called Insta -Results and the 15 businesses in between. I create because I want to connect with as many wonderful people as possible.
My work is about… waking up everyday doing what I love. Sharing my positive energy and contagious passion with the world.
To learn more about Sue visit her website.
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